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Pandora opens world’s largest fine jewellery crafting facility Pandora's USD 150 million investment in Vietnam increases manufacturing capacity by 50%, creates 7,000 local jobs and strengthens supply chain resilience for future growth. Ho Chi Minh City, Vietnam, 1 October 2026 - Pandora today opens its new USD 150 million state-of-the-art crafting facility in Ho Chi Minh City, Vietnam. The site supports Pandora’s long-term growth ambitions and will produce up to 60 million pieces of jewellery per year, increasing the company’s manufacturing capacity by 50%. Following decades of successful crafting in Thailand, the Vietnam facility is Pandora's first production site outside the country. This will be the world's largest crafting facility for fine jewellery and reflects Pandora's ambition to combine future growth with a diversified, resilient and more sustainable manufacturing footprint. "With the opening of our Vietnam facility, we begin an important new chapter for Pandora. We are building on decades of exceptional craftsmanship in Thailand, bringing that expertise together with new talent and capabilities in Vietnam. This investment gives us the capacity, flexibility and innovation to support our future growth while continuing to deliver the craftsmanship excellence Pandora is known for to millions of people around the world," said Berta de Pablos-Barbier, CEO of Pandora. The facility will also play an important role in Pandora’s future production of platinum-plated jewellery, as the company diversifies its material strategy, while creating new opportunities for design innovation and consumer desirability. Expanding Pandora's global crafting footprint Vietnam continues to strengthen its position as a global manufacturing hub, attracting international companies seeking growth, resilience and access to talent.
For Pandora, the opening marks the beginning of a long-term partnership with Vietnam, combining the company’s jewellery craftsmanship expertise with the country’s skilled workforce and strong manufacturing capabilities. Pandora's new facility will create 7,000 local jobs when fully operational. “We are pleased that many Danish companies have chosen Ho Chi Minh City as a destination for business and manufacturing, including Pandora through this strategically significant investment. The Pandora facility will not only create thousands of employment opportunities and contribute to local economic development, but will also further reinforce the position of Ho Chi Minh City, and Vietnam more broadly, as an important manufacturing hub in global supply chains. We particularly appreciate Pandora’s commitment to pursuing long-term growth while upholding strong principles of responsible production and sustainable development,” said Mr. Nguyễn Lộc Hà, Permanent Vice Chairman of the People’s Committee of Ho Chi Minh City. “The opening of this crafting facility and the start of Pandora’s production in Vietnam are a testament to Vietnamese craftsmanship and to the importance Danish companies place on sustainability. Vietnam’s skilled workforce and its vision for access to renewable energy are important factors behind Pandora and other Danish investments in Vietnam at record levels these years. I’m delighted to see Pandora bringing 7,000 new, high-quality jobs to Vietnam, while crafting beautiful jewellery here for international markets,” said Lina Gandløse Hansen, Danish Ambassador to Vietnam. Craftspeople will receive specialised training through Pandora's crafting academy, supporting skills development and long-term career opportunities. The academy also supports close collaboration and knowledge-sharing between Pandora's crafting teams in Thailand and Vietnam, building on decades of craftsmanship expertise. Circularity in manufacturing Pandora's expansion combines high-quality crafting capacity to support future growth while reinforcing the company's commitment to responsible manufacturing. Designed to meet the highest operational and environmental standards, the new facility has achieved LEED Gold certification, a globally recognised standard for sustainable buildings. The facility will operate solely on renewable electricity, and all silver and gold will be 100% recycled. It incorporates energy and water efficiency measures, underscoring Pandora's commitment to combining future growth with world-class environmental performance. The opening ceremony on 1 October 2026 marks the crafting of the first Pandora jewellery piece in Vietnam, bringing together Pandora leaders, Vietnamese authorities, the Danish Ambassador to Vietnam and leading international media outlets.
Download b-roll and imagery: PANDORA Press Portal
About the facility - The world's largest fine jewellery crafting facility
- USD 150 million investment
- Pandora's first manufacturing facility outside Thailand and fourth globally
- Capacity to produce 60 million jewellery pieces annually
- Pandora sold 112 million pieces in 2025
- 7,000 local jobs when fully operational
- 7.5-hectare site - Equivalent to 10 football fields
- Powered by 100% renewable electricity and using 100% recycled silver and gold
- LEED Gold certified, one of the world's leading standards for sustainable buildings
- Located in Vietnam-Singapore Industrial Park III, Ho Chi Minh City
ABOUT PANDORA
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through around 7,000 points of sale, including more than 2800 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion in 2025. Contact For more information, please contact: Christian Ingemann Bentsen Senior Manager, Global Media Relations +45 3139 8668 chben@pandora.net Johan Melchior VP, Media Relations & Public Affairs +45 4060 1415 jome@pandora.net
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