Get the ultimate driving experience with Advan Sport V107
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08 August, 2023

Yokohama Rubber’s Advan Sport V107 tyres coming factory-equipped on Porsche’s Cayenne


  • Yokohama Rubber has started supplying its Advan Sport V107 tyres to Porsche AG for the facelifted Cayenne.
  • The tyre is specially designed for premium high-performance vehicles.
  • The Advan Sport V107 tyre, co-developed with Porsche and tested at the Nürburgring, offers superior performance in both dry and wet conditions.


Yokohama Rubber Co., Ltd., announced today that it has begun supplying its Advan Sport V107 tyres to Porsche AG as original equipment for the German automaker’s facelift model of Cayenne. The Cayenne is being fitted with 285/40R22 110Y front tyres and 315/35R22 111Y rear tyres.


The Advan Sport V107 is an ultra-high performance tyre under the Advan brand, Yokohama’s global flagship tyre brand. The tyre is targeted for use on three premium car categories - premium high-performance cars, premium high-performance SUVs, and premium electric vehicles (EVs).


The tyres are jointly developed with leading premium car manufacturers and put through rigorous testing at Yokohama Rubber’s test centre at the Nürburgring, widely considered to be the world's most demanding test course. The Advan Sport V107 being fitted on the Cayenne facelift model was jointly developed with Porsche. The tread pattern is designed to deliver a quiet ride, and the tyre’s groove area and a specially developed compound have been adjusted to achieve superior performance in dry and wet road conditions.


The application of Yokohama Rubber’s proprietary mound profile technology, which evenly distributes surface contact pressure, further enhances the tyres’ dry performance and wear resistance. In addition, the tyres’ carcass material, which forms the tyre’s skeleton, includes a specialised material that helps deliver the excellent steering stability that is essential for high-power premium cars.


Porsche has used Yokohama tyres as OE on its Cayenne from the initial model and the tyre’s sidewall bears Porsche’s “NC0” mark, a recognition granted to the select group of the world’s tyre makers that supply OE tyres to Porsche.


Under Yokohama Rubber’s three-year (2021–2023) medium-term management plan, Yokohama Transformation 2023 (YX2023), the consumer tyre business aims to maximise the sales ratios of high-value-added Yokohama tyres, namely the global flagship Advan brand, the Geolandar brand of tyres for SUVs and pickup trucks, and various winter tyres. One of the key initiatives under this strategy is expanding the adoption of Advan and Geolandar tyres as original equipment on new cars.



-ENDS-

Ref: 6897/080823

Notes

Yokohama HPT Ltd is the UK distributor of passenger car, 4x4 and motorsport tyres from Japanese manufacturer Yokohama, the oldest Japanese and world’s eighth largest tyre manufacturer who celebrated its centenary in 2017.


Many vehicle manufacturers around the world select Yokohama tyres as original equipment on their cars including all major Japanese and a growing number of premium European makers including Audi, BMW, Mercedes-Benz and Porsche. 


The company’s products have developed an enviable reputation with performance enthusiasts which reflect its motorsport pedigree.


Useful Links

Yokohama – www.yokohama.co.uk

Pictures

For high resolution copies of these images, please contact danny@redmarlin.co.uk or call 01926 832 395

Advan Sport V107 is targeted for use on three premium car categories - premium high-performance cars, premium high-performance SUVs, and premium electric vehicles (EVs).


PR Contact

Danny Rughoobeer

Red Marlin

danny@redmarlin.co.uk

T 01926 832 395


Red Marlin

Lower Ground Floor, 27 Waterloo Place, Leamington Spa, Warwickshire,, CV32 5LA

United Kingdom


  • For all inquiries, please contact us at: danny@redmarlin.co.uk

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