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Graphic installation and project management company Applied Graphics & Signs recently used Drytac SpotOn Clear Gloss media, flood coated with white for opacity, to produce an eye-catching set of window graphics to promote the Hollywood blockbuster film ‘Babylon’.

Further details can be found in the case study below, as well as links to supporting images.

I hope this is of interest to you.

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Case study

Applied Graphics & Signs brings Hollywood blockbuster to life with Drytac SpotOn

Applied Graphics & Signs used Drytac SpotOn to project-manage and install a giant set of window graphics for a Los Angeles cinema.

Richmond, VA, January 31, 2023: Graphic installation and project management company Applied Graphics & Signs recently used Drytac SpotOn Clear Gloss media, flood coated with white for opacity, to produce an eye-catching set of window graphics to promote the Hollywood blockbuster film ‘Babylon’.

Servicing Southern California and Chicago, Applied Graphics & Signs specialises in architectural resurfacing, wide-format installations, decorative window films and hardware mounted signage, working with partners across the retail and corporate sectors to produce a host of striking graphics.

For its latest project, Applied Graphics & Signs was approached by National Installations, a full-service labour and project management specialist, and Olson Visual, a global provider of visual marketing stunts, to project manage and install a giant set of window graphics at LA-based cinema AMC The Grove to celebrate the launch of ‘Babylon’, a new film starring A-listers Brad Pitt, Margot Robbie and Tobey Maguire.

The application space measured 559” wide x 220” high and required 54 panels to be trimmed to fit each glass panel of the cinema’s giant windows. With image quality and reliable adhesion both of paramount importance, Olson Visual chose to work with Drytac SpotOn media, which it purchased from Epic Distribution.

“This specific product was chosen for this short-term application as it can be easily repositioned in tight obstructed areas,” Applied Graphics & Signs President Fadi Ballut said. “Using Drytac SpotOn, we saved time on installation with a dry application, rather than traditional routes of a wet applied film for second surface.”

The graphics, which included large-scale images of some of the film’s leading names, were printed onto the media using a Durst Rho 512R 5-metre roll-to-roll UV-Curable machine with Fadi saying the customer was delighted with the final application.

“They were ecstatic with the results of our production partners and installation team,” Fadi concludes.

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Press contact:

Amanda Lowe

Global Marketing Director

T: 804-545-9210

E: amandalowe@drytac.com



About Drytac®

Drytac® is an international manufacturer of adhesive-coated products, including graphic films, window films, double-sided tapes, self-adhesive print media, label stock, industrial adhesives, and heat-activated and pressure-sensitive laminates and mounting adhesives. The company also creates unique customized adhesive products to customer specifications.

Drytac operates in the following areas: Laminating Films & Mounting Adhesives; Window, Wall & Floor Graphic Media; Product Development Services; Custom and Pattern Coating; High-Performance Tapes; Industrial Adhesives; and Durable Labels.

Its products include ReTac® Textures, Polar® Chrome, Protac™ Anti-Scratch Gloss, ViziPrint® Illuminate and ViziPrint® Deco SR, winners in the SGIA 2019 Product of the Year competition; Protac AMP, Polar Street FX and SpotOn SynTac, winners in the 2020 PRINTING United Product of the Year awards; Polar Street FX, winner in Image Reports Magazine's Angel Awards 2020; and Polar Blockout and Polar Premium Air, winners in the 2021 PRINTING United Alliance Pinnacle Product Awards.

For further information, please visit www.drytac.com